Wed 06 Jun 2018 View all news articles

How long will it take to sell?

Our research indicates that the first two weeks on market are the most critical for achieving a sale.

In 2018, 20% of all Wirral sales have been agreed within the first two weeks of marketing. Launching a property on Rightmove appears to be the most critical time as buyers eagerly await the next new listing to cast their eyes over. However, if that listing is over-priced in comparison to other similar properties or the photography doesn’t do it justice, it may not have the optimum level of online impact.

While one-in-five properties will find their buyer within the first two weeks, there are still many which take longer. Properties launched at too high a price has been the primary cause of longer selling times on Wirral this year, with 28% needing a price reduction before finding their buyer. In a more challenging market, it is essential to use an agent who have an in-depth knowledge of your local area to ensure the price is competitive at launch.

Take a look at the chart below to see how long it typically takes to sell Wirral property based on 2018 transactions:

Graph shows percentage of Wirral properties sold per two-week time frame after Rightmove launch (Land Registry and Rightmove data 2018)

As leading Wirral estate agents and lettings agents we have plenty to talk about and like to give our opinions on a few things too! Read about what we have to say, our latest news and industry news.