Wed 21 Dec 2016 View all news articles

Children's toy appeal reaches record donations

Once again Karl Tatler branches have been inundated with presents donated by members of the public and staff for the Mission Christmas charity appeal. 

Managing director Karl Tatler said: “Thanks to the generosity of our staff and local people, we are delighted to donate a record 325 presents to Mission Christmas. These gifts will go to deserving children living in poverty who otherwise would not have received any gifts at what should be a happy time of year.”

Organised by Radio City’s charity, Cash for Kids, the presents are then sorted by a team of volunteers at the Mission Christmas headquarters and distributed to thousands of children across the region in time for Christmas morning.

Last year’s Mission Christmas was an overwhelming success with thousands of donations received from businesses, schools and members of the public. In time for Christmas Day, Cash for Kids were able to distribute over £975,593 worth of toys to 27,500 underprivileged children throughout Liverpool, Wirral, the North West and North Wales, who otherwise would not have received any Christmas presents. They are hoping the 2016 appeal will be just as successful.  

To further promote the appeal to the public, Karl Tatler shared their staff Christmas video on social media. 

Karl added: “The aim of our Christmas video was to catch people’s attention, make them smile, and most importantly encourage them to buy an extra Christmas present for a child or young person in our region living in poverty.”

Karl Tatler’s branches in Heswall, Greasby, Moreton, Prenton and West Kirby were official drop off points for Mission Christmas for the second consecutive year. 

You can watch the Karl Tatler Mission Christmas video here*:

* Video produced in November 2015. All staff featured on video gave permission to be filmed.

Photo shows: Managing director Karl Tatler (centre) with members of staff in and the donated presents for Mission Christmas. Photo taken in December 2016.

Paul Traill, Online Marketing Manager,, DDI: 0151 342 0462 

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